SOUQ ALMATAR
Led the brand identity and content rollout for Souq Al Matar — a concept rooted in Qatari heritage and brought to life through modern, cohesive storytelling.
Souq Al Matar is one of the most meaningful projects I’ve worked on. I was responsible for shaping the brand identity and content — bringing the visual and storytelling elements to life for a retail concept rooted in Qatari culture.
Inspired by traditional architecture and the energy of local souqs, the brand blends heritage with a refined, modern feel. I developed a full visual system that included logo rollout, typography, color palette, patterns, and brand tone — ensuring everything felt cohesive and elevated across print, digital, and in-store communication.
Souq Al Matar is one of the most meaningful projects I’ve worked on. I was responsible for shaping the brand identity and content — bringing the visual and storytelling elements to life for a retail concept rooted in Qatari culture.
Inspired by traditional architecture and the energy of local souqs, the brand blends heritage with a refined, modern feel. I developed a full visual system that included logo rollout, typography, color palette, patterns, and brand tone — ensuring everything felt cohesive and elevated across print, digital, and in-store communication.
Souq Al Matar is one of the most meaningful projects I’ve worked on. I was responsible for shaping the brand identity and content — bringing the visual and storytelling elements to life for a retail concept rooted in Qatari culture.
Inspired by traditional architecture and the energy of local souqs, the brand blends heritage with a refined, modern feel. I developed a full visual system that included logo rollout, typography, color palette, patterns, and brand tone — ensuring everything felt cohesive and elevated across print, digital, and in-store communication.
From campaign visuals to packaging direction and signage applications, I worked to make the brand feel rich in character, yet contemporary and accessible to a global audience.
From campaign visuals to packaging direction and signage applications, I worked to make the brand feel rich in character, yet contemporary and accessible to a global audience.
From campaign visuals to packaging direction and signage applications, I worked to make the brand feel rich in character, yet contemporary and accessible to a global audience.
Projects
Other Projects
Other Projects
Reach out anytime
Let’s Stay Connected
Got questions or just want to connect? I’m always open to new opportunities, collaborations, or conversations.
mugahed.creative@gmail.com
Mob: +974 3318 7536
Reach out anytime
Let’s Stay Connected
Got questions or just want to connect? I’m always open to new opportunities, collaborations, or conversations.
mugahed.creative@gmail.com
Mob: +974 3318 7536
Reach out anytime
Let’s Stay Connected
Got questions or just want to connect? I’m always open to new opportunities, collaborations, or conversations.
mugahed.creative@gmail.com
Mob: +974 3318 7536