LIVE THE F1 LIVE
A vibrant 360° gifting campaign blending fashion and motion, created with Havas Middle East and rolled out across digital, print, and retail environments.
As Qatar Duty Free and Qatar Airways took the global stage as founding partners of the Formula 1 Qatar Grand Prix 2024, we launched an immersive 360° campaign that transformed the airport into a celebration of speed, luxury, and lifestyle. I led the creative execution in collaboration with multiple stakeholders — including a high-profile brand partnership with IWC Schaffhausen, and support from internal teams, agencies, and retail partners.
The campaign visualized the F1 spirit through bold, cinematic imagery featuring a gold-and-black racing character placed in premium lifestyle scenes — from luxury dining and beauty shopping to celebratory champagne moments. Each visual story was tailored to highlight different categories (F&B, beauty, liquor), all united under the powerful rallying cry: Live the F1 Life. The collaboration with IWC added prestige and deeper resonance with global travelers and motorsport fans.
As Qatar Duty Free and Qatar Airways took the global stage as founding partners of the Formula 1 Qatar Grand Prix 2024, we launched an immersive 360° campaign that transformed the airport into a celebration of speed, luxury, and lifestyle. I led the creative execution in collaboration with multiple stakeholders — including a high-profile brand partnership with IWC Schaffhausen, and support from internal teams, agencies, and retail partners.
The campaign visualized the F1 spirit through bold, cinematic imagery featuring a gold-and-black racing character placed in premium lifestyle scenes — from luxury dining and beauty shopping to celebratory champagne moments. Each visual story was tailored to highlight different categories (F&B, beauty, liquor), all united under the powerful rallying cry: Live the F1 Life. The collaboration with IWC added prestige and deeper resonance with global travelers and motorsport fans.
As Qatar Duty Free and Qatar Airways took the global stage as founding partners of the Formula 1 Qatar Grand Prix 2024, we launched an immersive 360° campaign that transformed the airport into a celebration of speed, luxury, and lifestyle. I led the creative execution in collaboration with multiple stakeholders — including a high-profile brand partnership with IWC Schaffhausen, and support from internal teams, agencies, and retail partners.
The campaign visualized the F1 spirit through bold, cinematic imagery featuring a gold-and-black racing character placed in premium lifestyle scenes — from luxury dining and beauty shopping to celebratory champagne moments. Each visual story was tailored to highlight different categories (F&B, beauty, liquor), all united under the powerful rallying cry: Live the F1 Life. The collaboration with IWC added prestige and deeper resonance with global travelers and motorsport fans.
Executed as a full-scale campaign across lightboxes, floor branding, digital screens, social content, and press, this activation became one of QDF’s most dynamic takeovers. It wasn’t just a campaign — it was an atmosphere shift at the terminal, turning transit into an immersive brand experience.
Executed as a full-scale campaign across lightboxes, floor branding, digital screens, social content, and press, this activation became one of QDF’s most dynamic takeovers. It wasn’t just a campaign — it was an atmosphere shift at the terminal, turning transit into an immersive brand experience.
Executed as a full-scale campaign across lightboxes, floor branding, digital screens, social content, and press, this activation became one of QDF’s most dynamic takeovers. It wasn’t just a campaign — it was an atmosphere shift at the terminal, turning transit into an immersive brand experience.
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Reach out anytime
Let’s Stay Connected
Got questions or just want to connect? I’m always open to new opportunities, collaborations, or conversations.
mugahed.creative@gmail.com
Mob: +974 3318 7536
Reach out anytime
Let’s Stay Connected
Got questions or just want to connect? I’m always open to new opportunities, collaborations, or conversations.
mugahed.creative@gmail.com
Mob: +974 3318 7536
Reach out anytime
Let’s Stay Connected
Got questions or just want to connect? I’m always open to new opportunities, collaborations, or conversations.
mugahed.creative@gmail.com
Mob: +974 3318 7536