Score Great Gifts
A vibrant 360° gifting campaign blending fashion and motion, created with Havas Middle East and rolled out across digital, print, and retail environments.
As part of Qatar Duty Free’s peak-season campaign strategy, Score Great Gifts was conceived as a vibrant, fully integrated gifting campaign designed to energize the airport experience with style, motion, and festive appeal. I led the creative execution in collaboration with Havas Middle East, shaping a concept that visually fused the excitement of gifting with movement, energy, and emotion.
The visual identity featured dynamic, fashion-forward models in mid-motion — leaping, floating, or diving toward gift boxes suspended in sky-toned gradients. This surreal yet elegant treatment captured the thrill of finding the perfect gift while positioning QDF as a destination for premium, curated shopping. The bold styling and editorial quality created a fashion-meets-retail atmosphere, blending aspiration with accessibility.
As part of Qatar Duty Free’s peak-season campaign strategy, Score Great Gifts was conceived as a vibrant, fully integrated gifting campaign designed to energize the airport experience with style, motion, and festive appeal. I led the creative execution in collaboration with Havas Middle East, shaping a concept that visually fused the excitement of gifting with movement, energy, and emotion.
The visual identity featured dynamic, fashion-forward models in mid-motion — leaping, floating, or diving toward gift boxes suspended in sky-toned gradients. This surreal yet elegant treatment captured the thrill of finding the perfect gift while positioning QDF as a destination for premium, curated shopping. The bold styling and editorial quality created a fashion-meets-retail atmosphere, blending aspiration with accessibility.
As part of Qatar Duty Free’s peak-season campaign strategy, Score Great Gifts was conceived as a vibrant, fully integrated gifting campaign designed to energize the airport experience with style, motion, and festive appeal. I led the creative execution in collaboration with Havas Middle East, shaping a concept that visually fused the excitement of gifting with movement, energy, and emotion.
The visual identity featured dynamic, fashion-forward models in mid-motion — leaping, floating, or diving toward gift boxes suspended in sky-toned gradients. This surreal yet elegant treatment captured the thrill of finding the perfect gift while positioning QDF as a destination for premium, curated shopping. The bold styling and editorial quality created a fashion-meets-retail atmosphere, blending aspiration with accessibility.
This concept was rolled out as a full 360° campaign, spanning terminal-wide floor graphics, lightboxes, digital screens, social content, and print collateral. Our goal was not only to amplify seasonal sales but to reframe the act of airport gifting as an elevated, stylish moment — and the creative delivered exactly that.
This concept was rolled out as a full 360° campaign, spanning terminal-wide floor graphics, lightboxes, digital screens, social content, and print collateral. Our goal was not only to amplify seasonal sales but to reframe the act of airport gifting as an elevated, stylish moment — and the creative delivered exactly that.
This concept was rolled out as a full 360° campaign, spanning terminal-wide floor graphics, lightboxes, digital screens, social content, and print collateral. Our goal was not only to amplify seasonal sales but to reframe the act of airport gifting as an elevated, stylish moment — and the creative delivered exactly that.
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Reach out anytime
Let’s Stay Connected
Got questions or just want to connect? I’m always open to new opportunities, collaborations, or conversations.
mugahed.creative@gmail.com
Mob: +974 3318 7536
Reach out anytime
Let’s Stay Connected
Got questions or just want to connect? I’m always open to new opportunities, collaborations, or conversations.
mugahed.creative@gmail.com
Mob: +974 3318 7536
Reach out anytime
Let’s Stay Connected
Got questions or just want to connect? I’m always open to new opportunities, collaborations, or conversations.
mugahed.creative@gmail.com
Mob: +974 3318 7536